Aam Diplomacy
UX/UI, Development
CSS Award
Company Details
Name: AAM Diplomacy
Industry: Retail/ E-commerce
Worth:
THE JUICY CHALLENGE
A popular brand presence and the nature of the product itself needed no education.
The main challenge was to break the conventional barriers and simplify the online shopping experience.
THE DELICIOUS APPROACH
ur entire attention was focused towards showcasing product images, packaging design, and selection of different mango types
and box sizes - all in the homepage. This project was a minimalist design challenge. Iconography played a major role to communicate
more with less.The checkout was a two-step process. We designed an ajax-based cart which slid-in and out without any page
re-direction. The delightful user-experience resulted in a sale of 1 million worth of mangoes on the first day of...
Creative Process
1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.
3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.
4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.
Results
The new logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the logo was featured in several local publications.
Conclusion
Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.